Bolsius is a family-owned company and one of the world's leading candle manufacturers. This makes us a major player in the Home Ambiance category in over 50 countries. Headquartered in Schijndel, here the strategy is determined, innovations developed and tested before entering the international playing field. Bolsius has its own production sites in Poland and the Netherlands (Roermond). In addition, there are a number of local sales organizations. In recent years, Bolsius' proposition has successfully expanded from 'candle maker' to a full-fledged Home Ambiance brand with an emphasis on design, performance and sustainability. The strategy for the coming years is to further grow the Bolsius brand, within existing channels and customers, and beyond. As an employer, Bolsius combines the best of both worlds: an enterprising family business and a professional and internationally oriented culture. The organization increasingly works in cross-functional teams. Bolsius has an inspiring working environment; you will get plenty of room to develop yourself, among other things by following specific training course and challenging tasks. Your ambitions are our ambitions: doing what you are good at and getting better at it, to make a lasting contribution to the business.

Bolsius believes it is important to pay attention to diversity, inclusion and equality. Every person is unique. We want everyone to feel welcome, safe and accepted, especially as an employee. We are convinced that attention for these topics leads to better performance, different perspectives and creativity. We strive for a working environment and culture in which all employees feel comfortable and can develop themselves fully.

THE ROLE
The Brand Manager has a key role in further developing the Bolsius brand, driving to the brand/marketing strategy and thereby delivering our business objectives. The Brand Manager leads driving the brand strategy for the Home Ambiance category to strengthen our market position and the Bolsius brand in the mind of the consumers in the Benelux. He or she has a leading role in all facets of consumer communication: from brand big idea development, to media strategy and execution of the consumer activation campaigns. You will work closely with the central marketing team and CMO to develop and execute the Bolsius brand strategy for the Benelux, which should also be able to drive our brand further in multiple international markets. The Brand Manager reports to the Business Unit manager Benelux and via a dotted line to the Head of Brand Activation in the central marketing team. The Brand Manager has 1 direct report: the Consumer Care & Brand coordinator.

KEY DUTIES AND RESPONSIBILITIES
The Brand  Manager owns the Bolsius brand and knows exactly how to win the heart of the Benelux consumers. By working closely together with a multi-disciplinary team you manage to grow the mental and physical availability of Bolsius in the Benelux (and beyond) an effective and profitable way. He or she will be responsible for development, implementation and monitoring of the brand guidelines and communication. You will concretely:
• Bring the brand campaign to life across consumer touchpoints (online/offline) and measure the return of investment and KPI’s with the key defined agencies/partners.
• Develop, implement and monitor the annual activation program Benelux in cooperation with Category Management, and Sales.
• Feed the internal organization with insights and lead business case building for EPD’s/NPD’s in Benelux.·  Drive Bolsius across digital brand channels: e.g. oversee the brand’s social media accounts, drive SEO/SEA and stay updated with the latest technology like AI.
• Initiate and chair (multi-disciplinary) project teams related to brand activities.
• Lead our interactions and cooperation with external parties, like advertising & media agencies.
• Set up an environment for the Consumer Care & Brand coordinator to thrive.

REQUIREMENTS
You hold a Bachelor’s or Master’s degree focusing on commercial/marketing, and have at least 3-5 years of work experience in FMCG  and/or A-brand environment. You master brand management & communication, consumer activation and consumer research. You  have excellent presentation- and communication skills and have demonstrable experience with successfully coordinating projects. You are multilingual in English and Dutch, with an international scope.

COMPETENCES
Your competences include the ability to engage stakeholders for the business plans. You are a creative thinker, result-oriented and a proactive self-motivated team player with an eye for detail. You have a good understanding of nuance differences between different cultures within a work area and have a natural feeling regarding organizational sensitivity.

BOLSIUS OFFERS
A challenging role at the heart of an international organization with growth potential, development opportunities and good working  conditions. You will be working for a strongly, developing family company selling its products and brands across various markets in Europa and beyond.

INTERESTED?
Send your application with motivation and extensive cv via the button "solliciteren" to: Bolsius Nederland B.V., Attn. Romy Verhagen, hr@nl.bolsius.com